{"id":890,"date":"2015-09-03T00:13:21","date_gmt":"2015-09-03T04:13:21","guid":{"rendered":"http:\/\/velologic.com\/publishing\/?p=890"},"modified":"2015-09-03T01:05:45","modified_gmt":"2015-09-03T05:05:45","slug":"will-cycling-be-bought","status":"publish","type":"post","link":"https:\/\/velologic.com\/publishing\/2015\/09\/will-cycling-be-bought\/","title":{"rendered":"Will Cycling Be Bought?"},"content":{"rendered":"

Vuelta Update<\/h2>\n

It\u2019s half way through the Vuelta and today\u2019s stage is a monster! With\u00a0 6 categorized climbs and a summit finish, we\u2019re bound to see some serious time gaps open\/close. Who\u2019s relishing it and who\u2019s dreading it?<\/p>\n

Peloton prepare for monstrous day in the mountains at Vuelta a Espa\u00f1a<\/a><\/p>\n

Will Pro Cycling Be Bought?<\/h2>\n

One of China\u2019s richest men just bought the World Triathlon Corporation and with it the Ironman. Will cycling be next?<\/p>\n

Steve Maxwell and Joe Harris write in VeloNews:<\/p>\n

Dalian Wanda now has access to more than a quarter-million licensed triathlon participants, and is well-positioned to spur innovation and capitalize on a global marketing initiative to grow the sport even further. Ironman already has rock-solid and protected intellectual property rights, which includes the right to host its own world championship in Kona, Hawaii. It has a proven monetization model and virtual control of the sport\u2019s strategic direction.<\/p>\n

On the other hand, pro cycling is still as financially fractured and economically unsustainable as it was 50 years ago. There is no consolidation of events into a coherent business structure, and only a small handful of top-level WorldTour events make any money at all. This financial uncertainty and lack of coherent exposure puts the sport in a perpetually unstable situation. Sponsors whose teams don\u2019t make the cut for the single iconic and profitable event \u2014\u00a0the Tour de France \u2014\u00a0are quick to exit. Teams and races come and go with alarming regularity.<\/p><\/blockquote>\n

Read full article:\u00a0Triathlon Sprints Ahead of Pro Cycling<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vuelta Update It\u2019s half way through the Vuelta and today\u2019s stage is a monster! With\u00a0 6 categorized climbs and a summit finish, we\u2019re bound to see some serious time gaps open\/close. Who\u2019s relishing it and who\u2019s dreading it? Peloton prepare for monstrous day in the mountains at Vuelta a Espa\u00f1a Will Pro Cycling Be Bought? … Continue reading Will Cycling Be Bought?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[32,279,280,281],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cycling-news","tag-cycling","tag-ironman","tag-triathlon","tag-vuelta-espana"],"yoast_head":"\nWill Cycling Be Bought? - Velo Logic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/velologic.com\/publishing\/2015\/09\/will-cycling-be-bought\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Cycling Be Bought? - Velo Logic\" \/>\n<meta property=\"og:description\" content=\"Vuelta Update It\u2019s half way through the Vuelta and today\u2019s stage is a monster! 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