Designed by architectural firm Perkins + Will, the new SRAM office space is open, flooded with light and bike-friendly. There’s a 1/8 mile “test track” connecting all the office space, so bikes can be tested in the office.
Who wouldn’t want to work here?
A quick follow up to yesterday’s post on mindset…. Out soon, a promising new book on maximizing performance with your mind. It’s available for pre-order now, check it out:
How Bad Do You Want It? Mastering the psychology of mind over muscle by Matt Fitzgerald
When you think about it, shifting gears on a bike is confusing as heck, levers work differently depending on whether you shifting front chain rings or rear sprockets. That made sense given the mechanical and human constraints. Electronic shifting has removed those limitations yet shift logic remained the same. Until now.
VeloNews reports on the simple intuitiveness of SRAM’s new eTap shift logic versus traditional shifting:
Shimano: On the right side, press the bottom paddle for a harder gear and the upper button for an easier gear. On the left side, push the upper button for a harder gear, and the lower paddle for an easier gear.
SRAM eTap: Press the right button for a harder gear, the left button for an easier gear, and both for a front shift.
Source: SRAM’s eTap: Shifting Finally Makes Sense
Read SRAM’s announcement on the new technology:
